How Goliath Stacks Life Events, Property Conditions, and Behavior Signals
Discover how Goliath leverages comprehensive data to empower real estate professionals.
Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, having the right data at your fingertips can make all the difference. Goliath is designed to provide real estate operators with a competitive edge by stacking life events, property conditions, and behavior signals to identify motivated sellers and close deals efficiently. This article explores how Goliath's sophisticated data integration and filtering capabilities can transform your real estate operations.
Understanding Life and Behavioral Signals
Goliath tracks a variety of life events and behavioral indicators to infer seller motivation. These signals include significant life changes such as marriages, divorces, deaths, and job changes, which can often indicate a potential shift in property ownership or a desire to sell. By monitoring these life signals, Goliath helps users connect with homeowners who are more likely to be motivated sellers.
Financial Context and Seller Intent
In addition to life events, Goliath enriches its data with financial signals. These include distress indicators that provide context about a seller's financial situation, enhancing the accuracy of seller intent scores. This comprehensive approach ensures that users can prioritize leads effectively, focusing their efforts on the most promising opportunities.
Real-Time Data and Hourly Updates
One of the standout features of Goliath is its commitment to data freshness. Seller data is updated hourly, ensuring that users have access to the most current information available. This real-time tracking allows users to be the first to know about shifts in data, giving them a significant advantage in the competitive real estate market.
Precision in Filtering and Targeting
Goliath offers a robust set of filtering options that allow users to create highly targeted lists. Filters include location, property attributes, price and value, ownership type, market status, equity, interest rate, motivation, and seller intent score. This level of precision ensures that users can build lists that match their specific criteria, reducing noise and enhancing the efficiency of their prospecting efforts.
Filter by city and ZIP code for location-specific targeting.
Utilize property attributes such as bedrooms, bathrooms, and property type to refine searches.
Focus on price point and estimated value to align with investment strategies.
Identify properties by owner type, such as individual or institutional ownership.
Target properties based on MLS status, such as not listed, to find off-market opportunities.
Assess properties by estimated equity percentage for financial viability.
Consider current or estimated interest rates to gauge financial conditions.
Evaluate seller motivation and intent score to prioritize leads.
Building and Nurturing a Strong Pipeline
Goliath's platform is designed to help users build a strong pipeline of motivated sellers. By identifying sellers early through hourly updates and intent signals, users can stay ahead of the competition. Precision lists can be built to match specific criteria, ensuring that every lead is a potential opportunity.
Multichannel Outreach and Automation
Once a pipeline is established, Goliath provides tools for nurturing leads through personalized multichannel outreach. Users can scale their efforts with automated follow-ups and drip actions, ensuring that prospects remain engaged throughout the sales process. Smart call lists and instant summaries further accelerate actions, while built-in reminders and appointment management prevent any slip-throughs.
Closing Deals with Confidence
Goliath's platform supports users through every stage of the deal process, from prospecting to closing. A single live dashboard tracks every deal, providing notes, next steps, and instant updates. Automated contract creation and tracking shorten the time-to-close, while digital agreements and document tracking ensure transparency and efficiency.
Real-Time Visibility and Collaboration
With Goliath, users benefit from real-time visibility into performance and outcomes. Role-based access and team automations facilitate collaboration, allowing teams to work together seamlessly. Leads can be distributed programmatically to teammates or partners, ensuring that every opportunity is maximized.
In conclusion, Goliath's ability to stack life events, property conditions, and behavior signals provides real estate professionals with the tools they need to prospect, nurture, and close deals effectively. By leveraging comprehensive data and advanced filtering capabilities, users can transform their real estate operations and achieve greater success.
