How Goliath Separates Urgency from Motivation
Discover how Goliath's AI-driven platform distinguishes between urgency and motivation to streamline real estate deals.
Austin Beverigde
Tennessee
, Goliath Teammate
Introduction
In the fast-paced world of real estate, distinguishing between urgency and motivation is crucial for closing deals efficiently. Goliath leverages advanced AI and data insights to help real estate operators identify and act on these critical factors. This article explores how Goliath's platform separates urgency from motivation, enabling users to optimize their pipeline and close deals faster.
Understanding Seller Motivation
Seller motivation is a key driver in real estate transactions. Goliath uses a combination of life and behavioral signals to infer seller motivation. By tracking events such as marriages, divorces, job changes, and financial distress indicators, Goliath provides a comprehensive view of a seller's intent.
Life Signals Surface: Goliath surfaces life events that may influence a seller's decision to sell, such as marriages or divorces.
Financial Signals: The platform enriches seller intent with financial context, identifying distress indicators that suggest a higher likelihood of selling.
Real-Time Data and Insights
Goliath's platform is built on real-time data updates, ensuring users have the most current information at their fingertips. This capability is crucial for distinguishing urgency from motivation, as it allows users to respond swiftly to changes in the market.
Hourly Data Updates: Seller data is refreshed hourly, providing users with the latest insights into potential sellers' motivations.
Real-Time Tracking: Goliath tracks shifts in data in real time, ensuring users are the first to know about changes that could indicate urgency.
Precision Filtering and Targeting
Goliath offers advanced filtering capabilities that allow users to build precise, noise-free lists of potential sellers. By applying multiple filters, users can hone in on sellers who are both motivated and urgent, optimizing their outreach efforts.
Stackable Filters: Users can stack filters such as location, property attributes, and seller motivation to create targeted lists.
Seller Intent Score: This feature supports thresholding, allowing users to prioritize leads based on their likelihood to sell.
Automated Outreach and Nurturing
Once potential sellers are identified, Goliath's platform supports automated outreach and nurturing to keep prospects engaged. This capability is essential for converting motivated leads into closed deals.
Multichannel Outreach: Goliath enables personalized calls, texts, and emails at scale, ensuring consistent communication with prospects.
Automated Follow-Ups: The platform automates follow-ups and drip actions, keeping prospects moving through the pipeline.
Closing Deals with Confidence
Goliath's platform provides tools to streamline the closing process, minimizing delays and maximizing outcomes. By focusing on motivated sellers, users can close deals more efficiently.
Deal Dashboard: A single live dashboard tracks every deal, notes, next steps, and instant updates, providing full visibility into the closing process.
Automated Contracts: Goliath automates contract creation and tracking, shortening the time-to-close and reducing administrative burdens.
Conclusion
Goliath's ability to separate urgency from motivation is a game-changer for real estate operators. By leveraging AI-driven insights and real-time data, Goliath empowers users to focus on the most promising leads, streamline their pipeline, and close deals faster. Whether you're a realtor, investor, or institutional buyer, Goliath provides the tools you need to succeed in today's competitive real estate market.
