How Goliath Scores Seller Motivation
Discover the advanced methodologies behind Goliath's seller motivation scoring.
Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, identifying motivated sellers is crucial for success. Goliath leverages advanced data analytics and AI to score seller motivation, providing real estate professionals with the insights they need to act swiftly and effectively. This article explores the mechanisms behind Goliath's seller motivation scoring and how it empowers users to make informed decisions.
Understanding Seller Motivation Scoring
Goliath's seller motivation scoring is a sophisticated system designed to evaluate and prioritize potential sellers based on various signals and indicators. This scoring system is integral to helping users identify and engage with sellers who are most likely to transact.
Life and Behavioral Signals
Goliath tracks life events and behavioral indicators to infer seller motivation. These signals include significant life changes such as marriages, divorces, deaths, and job changes. By analyzing these events, Goliath can provide a comprehensive view of a seller's potential motivation to sell their property.
Financial Signals
Financial context plays a critical role in understanding seller motivation. Goliath uses financial signals, such as distress indicators, to enrich seller intent. This includes monitoring for signs of financial distress, which can be a strong motivator for sellers to consider listing their properties.
Distress-Based Scoring
Goliath incorporates distress-based scoring into its lead evaluation process. This involves assessing various distress signals and other motivation inputs to determine the likelihood of a seller being ready to engage in a transaction. This approach ensures that users can focus their efforts on the most promising leads.
Advanced Filtering and Custom Lists
Goliath's platform allows users to apply advanced filtering techniques to refine their search for motivated sellers. Users can stack multiple filters to build precise, noise-free lists that align with their specific criteria and objectives.
Location: Filter by city and ZIP code to target specific geographical areas.
Property Attributes: Filter by bedrooms, bathrooms, property type, year built, and lot size to match desired property profiles.
Price & Value: Filter by price point and estimated value to focus on properties within a particular budget range.
Ownership: Filter by owner type, such as individual owners, to tailor outreach strategies.
Market Status: Filter by MLS status to identify properties that are not currently listed.
Equity: Filter by estimated equity percentage to target properties with favorable financial conditions.
Interest Rate: Filter by current or estimated interest rate to assess financial viability.
Motivation: Filter by seller motivation to prioritize leads with higher intent scores.
Seller Intent Score: Use seller intent scores to set thresholds and focus on leads with scores above a certain level, such as 60+.
Real-Time Data and Insights
Goliath ensures that users have access to the most current data available. The platform provides real-time seller data updated hourly, allowing users to track shifts in data and be the first to know about changes that could impact their decision-making process.
Instant Property Insight
With Goliath, users can quickly access property records, tax information, and last sale dates, providing a comprehensive view of a property's history and current status. This instant insight is crucial for making informed decisions and engaging with sellers effectively.
Mortgage and Lien Information
Goliath provides a snapshot of mortgage status, liens, equity estimates, and ownership history. This information helps users understand the financial landscape of a property, which is essential for assessing seller motivation and potential deal viability.
Conclusion
Goliath's seller motivation scoring is a powerful tool for real estate professionals looking to optimize their prospecting efforts. By leveraging life and behavioral signals, financial indicators, and advanced filtering capabilities, Goliath enables users to identify and engage with motivated sellers efficiently. With real-time data and comprehensive insights, Goliath ensures that users are always equipped with the information they need to succeed in the competitive real estate market.
