How Goliath Scores Motivation Using Life Events, Property Condition, and Behavior
Unlock the power of data-driven insights to identify motivated sellers with precision.
Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, identifying motivated sellers can make all the difference between closing a deal and missing an opportunity. Goliath leverages cutting-edge technology to score seller motivation using a combination of life events, property conditions, and behavioral indicators. This comprehensive approach ensures that real estate operators can focus their efforts on the most promising leads, thereby increasing efficiency and success rates.
Understanding Seller Motivation
Seller motivation is a critical factor in real estate transactions. Motivated sellers are more likely to engage in negotiations and close deals quickly. Goliath's platform is designed to surface these motivated sellers by analyzing a variety of signals that indicate a seller's readiness to engage.
Life Events as Motivation Indicators
Life events often trigger the need to sell a property. Goliath tracks a range of life signals such as marriages, divorces, deaths, and job changes. These events can significantly impact a homeowner's decision to sell, and by identifying them, Goliath provides real estate operators with timely insights into potential seller motivations.
Marriages and divorces can lead to changes in living arrangements, prompting a sale.
Job changes might necessitate relocation, creating a need to sell quickly.
Deaths can result in inherited properties that heirs may wish to sell.
Property Condition and Financial Signals
Beyond life events, the condition of a property and its financial context can also signal seller motivation. Goliath uses financial signals such as distress indicators to enrich the seller intent score. This includes tracking mortgage status, liens, equity estimates, and ownership history, which provide a comprehensive view of the property's financial health.
Properties with high equity may indicate owners who are in a strong position to sell.
Distress signals, such as overdue mortgage payments, can indicate a motivated seller looking to avoid foreclosure.
Understanding lien positions and origination dates helps assess encumbrances and timing for potential sales.
Behavioral Indicators and Real-Time Data
Behavioral indicators are another layer of insight that Goliath uses to assess seller motivation. By tracking shifts in data in real-time, users can be the first to know when a seller's behavior suggests readiness to sell. This includes monitoring changes in property listings, market status, and other relevant data points.
Real-time tracking ensures that users are alerted to changes as they happen, allowing for immediate action.
Hourly updates provide the freshest data, keeping users informed of the latest developments.
Utilizing Goliath's Advanced Filtering and Scoring
Goliath's platform offers advanced filtering capabilities that allow users to build precise, noise-free lists of potential sellers. By stacking multiple filters such as location, property attributes, price, and seller motivation, users can target their outreach efforts effectively.
Seller Intent Score
One of the standout features of Goliath is the Seller Intent Score, which supports thresholding to prioritize leads. This score is a composite measure that incorporates life events, property conditions, and behavioral indicators to provide a clear picture of a seller's motivation.
Users can filter by Seller Intent Score, setting thresholds (e.g., 60+) to focus on the most promising leads.
Distress-based scoring includes distress signals and other motivation inputs to refine lead prioritization.
Conclusion
Goliath's innovative approach to scoring seller motivation through life events, property conditions, and behavioral indicators empowers real estate operators to prospect, nurture, and close deals more efficiently. By leveraging real-time data and advanced filtering, users can stay ahead of the competition and turn conversations into contracts. Trusted by over 11,000 real estate operators across the U.S., Goliath is the smarter way to build your pipeline and maximize your success in the real estate market.
