How Goliath Helps You Write Better Seller Outreach Scripts
Discover how Goliath's AI-driven tools enhance your seller outreach strategies.

Austin Beverigde
Tennessee
, Goliath Teammate
Introduction to Goliath's AI-Powered Outreach
In the fast-paced world of real estate, effective communication with potential sellers is crucial. Goliath offers a suite of AI-driven tools designed to streamline and enhance your outreach efforts. By leveraging seller intent signals and real-time data, Goliath empowers real estate professionals to craft precise and impactful outreach scripts.
Understanding Seller Intent Signals
Goliath's platform is supercharged by seller intent signals, which provide insights into a seller's motivation and readiness to engage. These signals are derived from a combination of life and behavioral indicators, such as life events and financial contexts, allowing users to tailor their communication strategies effectively.
Life and Behavioral Signals
Goliath tracks various life events, such as marriages, divorces, and job changes, which can influence a homeowner's decision to sell. By understanding these signals, users can create outreach scripts that resonate with the seller's current situation.
Financial Signals
Financial distress indicators are also part of the seller intent signals. These include mortgage status, liens, and equity estimates, providing a comprehensive view of the seller's financial standing. This information helps in crafting scripts that address potential financial concerns or opportunities for the seller.
Crafting Effective Outreach Scripts
With the insights provided by seller intent signals, Goliath users can develop personalized outreach scripts that speak directly to the seller's needs and motivations. Here are some key strategies:
Personalization: Use the data to personalize your scripts, addressing the seller's specific situation and motivations.
Value Proposition: Clearly communicate how your services can meet the seller's needs, using insights from Goliath's data.
Empathy and Understanding: Show empathy by acknowledging the seller's circumstances, whether they are experiencing a life change or financial distress.
Leveraging Goliath's AI Agent: David
Goliath's AI agent, David, plays a pivotal role in enhancing outreach efforts. David is designed to engage with motivated sellers immediately, using smart scripts tailored to specific campaigns. Here's how David contributes to better outreach:
Speed-to-Lead
David calls motivated sellers as soon as they enter the system, ensuring that opportunities are not missed. This immediate engagement increases the likelihood of successful interactions.
Script Engine
David utilizes a script engine that supports both smart and custom scripts. This flexibility allows users to adapt their messaging to different seller profiles and motivations.
Instant Summaries and Transcripts
After each conversation, David generates instant summaries and transcripts, providing users with valuable insights into the interaction. This feature helps in refining future outreach scripts based on past engagements.
Automating and Scaling Outreach Efforts
Goliath's platform is designed to automate and scale outreach efforts, ensuring that real estate professionals can reach more potential sellers without compromising on personalization or effectiveness.
Automated Follow-Ups
Goliath supports automated follow-ups and drip actions, keeping prospects engaged and moving through the sales pipeline. This automation allows users to focus on high-value interactions while maintaining consistent communication with all leads.
Smart Call Lists
Users can generate smart call lists based on location, motivation, or other criteria, ensuring that outreach efforts are targeted and efficient. These lists are supported by instant property insights, providing users with all the information they need for successful calls.
Conclusion
Goliath equips real estate professionals with the tools they need to craft effective seller outreach scripts. By leveraging AI-driven insights and automation, users can enhance their communication strategies, build stronger relationships with sellers, and ultimately close more deals. With Goliath, you have everything you need to turn conversations into contracts.