How Goliath Handles Duplicate Leads Across Sources
Discover Goliath's approach to managing and optimizing lead data for real estate professionals.
Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, managing leads efficiently is crucial for success. Goliath offers a robust solution for real estate operators to prospect, nurture, and close deals effectively, leveraging AI and seller intent signals. A key aspect of this process is handling duplicate leads across various data sources to ensure that users can focus on high-quality prospects without redundancy.
Understanding Goliath's Data Management
Goliath provides real-time seller data that is updated hourly, ensuring that users have access to the most current information available. This frequent update schedule helps in minimizing the occurrence of duplicate leads as the system continuously refreshes and tracks shifts in data.
Real-Time Tracking and Data Freshness
One of the primary ways Goliath manages duplicate leads is through its real-time tracking capabilities. The platform not only updates data hourly but also tracks shifts in data in real time, allowing users to be the first to know about any changes. This proactive approach helps in identifying and eliminating duplicate entries before they become an issue.
Automated CRM Sync and Enrichment
Goliath's integration with CRM systems involves a one-time sync, after which ongoing enrichment, updates, and insights run automatically. This automation ensures that any duplicate leads are identified and managed efficiently, maintaining a clean and organized database for users.
Filtering and Custom Lists
Goliath offers advanced filtering options that allow users to build precise, noise-free lists. By stacking multiple filters, such as location, property attributes, price, ownership, and seller motivation, users can create custom lists that minimize the risk of duplicate leads. These custom lists can be saved for ongoing monitoring and outreach, ensuring that users are always working with the most relevant data.
Stackable Filters for Precision
Filter by city and ZIP code to target specific geographic areas.
Filter by property attributes, including bedrooms, bathrooms, and property type.
Filter by price point and estimated value to focus on viable investment opportunities.
Filter by owner type and MLS status to refine lead lists further.
Filter by seller motivation and intent score to prioritize high-potential leads.
Command Center and Data Pipelines
Goliath's Command Center acts as a centralized hub for managing leads, contacts, and communications. With features like a unified inbox and customizable pipelines, users can easily track and manage leads without the risk of duplication. The Data Pipelines product category further supports this by allowing users to specify websites to monitor, with the system scraping them hourly for the latest data.
Unified Inbox and Custom Pipelines
The unified inbox consolidates calls, texts, and emails, providing a single point of access for all communications. This feature, combined with custom pipelines aligned to user workflows, ensures that duplicate leads are easily identified and managed within the system.
Conclusion
Goliath's comprehensive approach to handling duplicate leads across sources is a testament to its commitment to providing real estate professionals with the tools they need to succeed. By leveraging real-time data updates, automated CRM syncs, advanced filtering, and a centralized Command Center, Goliath ensures that users can focus on building relationships and closing deals without the distraction of duplicate data.
