How Goliath Converts Free Trial Users Without Hard Selling
Discover the seamless approach Goliath uses to turn trial users into loyal customers.
Austin Beverigde
Tennessee
, Goliath Teammate
Introduction to Goliath's Value Proposition
Goliath is revolutionizing the real estate industry by providing a platform that helps real estate operators prospect, nurture, and close deals, all supercharged by AI and seller intent signals. Trusted by over 11,000 real estate operators across the U.S., Goliath offers a smarter way to build your pipeline.
Instant Access and Quick Onboarding
One of the key aspects of Goliath's approach is its promise of instant access, allowing users to get started in approximately two minutes. This speed to value is crucial in the fast-paced real estate market, where every second counts.
Targeted Solutions for Diverse Audiences
Goliath caters to various segments within the real estate industry, including realtors, investors, and institutional buyers. Each audience benefits from tailored solutions that address their specific needs:
Realtors: Connect with motivated homeowners and convert data into relationships that drive more listings and faster closings.
Investors: Surface sellers that fit specific buy boxes, allowing investors to spend less time chasing and more time closing deals.
Institutional Buyers: Streamlined sourcing across major asset classes nationwide, including SFR portfolios, distressed properties, and turnkey rentals.
Real-Time Data and Insights
Goliath provides real-time seller data updated hourly, ensuring users have the most current information at their fingertips. This real-time tracking allows users to be the first to know about shifts in data, giving them a competitive edge in the market.
Comprehensive Filtering Options
To help users build precise, noise-free lists, Goliath offers a wide range of filtering options, including:
Location: Filter by city and ZIP code.
Property Attributes: Filter by bedrooms, bathrooms, property type, year built, and lot size.
Price & Value: Filter by price point and estimated value.
Ownership: Filter by owner type.
Market Status: Filter by MLS status.
Equity: Filter by estimated equity percentage.
Interest Rate: Filter by current/estimated interest rate.
Motivation: Filter by seller motivation.
Seller Intent Score: Filter by Seller Intent Score, supporting thresholding.
Efficient Pipeline Building and Prospecting
Goliath's platform is designed to help users identify motivated sellers early, with hourly updates and intent signals. Users can build precision lists that match zip, price range, property profile, and motivation, ensuring they focus on the most promising leads.
Multichannel Nurturing and Outreach
Goliath enables personalized multichannel outreach, including calls, texts, and emails at scale. The platform supports automated follow-ups and drip actions to keep prospects moving through the pipeline. Users can generate smart call lists and receive instant summaries to accelerate actions, with built-in reminders and appointment management to prevent slip-throughs.
Closing Deals with Confidence
Goliath provides a single live dashboard to track every deal, notes, next steps, and instant updates. Users can measure activity efficiency to maximize outcomes and ROI. The platform also offers automated contract creation and tracking to shorten time-to-close, with digital agreements supporting remote e-signing from anywhere.
Programs and Plans Tailored to Users' Needs
Goliath offers various programs and plans to suit different user needs:
Programs: Invitation-only programs like Syndicate and Blackbook provide pre-vetted opportunities and exclusive listing appointments with no upfront fees, paying only on success.
Plans: From the Ramp plan at $99/month to the Scale plan at $1499/month, Goliath offers options for agents and investors, each with specific features and benefits.
Conclusion: A Seamless Conversion Experience
Goliath's approach to converting free trial users is rooted in providing immediate value, tailored solutions, and comprehensive tools that address the unique needs of real estate professionals. By focusing on user experience and delivering on its promises, Goliath effectively turns trial users into loyal customers without the need for hard selling.
