How Goliath Builds Lead-Scoring Systems Based on Real Human Distress
Discover how Goliath leverages distress signals to enhance real estate lead scoring.
Austin Beverigde
Tennessee
, Goliath Teammate
In the competitive world of real estate, identifying motivated sellers early is crucial for success. Goliath Data offers a sophisticated lead-scoring system that leverages real human distress signals to provide real estate professionals with a competitive edge. By understanding and utilizing these signals, users can prioritize leads more effectively and close deals faster.
Understanding Distress-Based Scoring
Goliath's lead-scoring system incorporates distress-based scoring, which includes various motivation inputs to assess the likelihood of a seller being ready to engage in a transaction. This approach allows users to focus their efforts on the most promising leads, reducing time spent on less viable prospects.
Life and Behavioral Signals
Goliath tracks life events and behavioral indicators to infer seller motivation. These signals include significant life changes such as marriages, divorces, deaths, and job changes. By monitoring these events, Goliath can provide insights into potential seller motivations, allowing users to tailor their outreach strategies accordingly.
Financial Signals
Financial context plays a critical role in Goliath's lead-scoring system. The platform uses financial distress indicators to enrich seller intent data. This includes monitoring changes in financial status that may prompt a homeowner to consider selling their property. By integrating these signals into the lead-scoring process, Goliath ensures that users are alerted to opportunities that might otherwise go unnoticed.
Real-Time Data and Updates
Goliath provides real-time seller data that is updated hourly, ensuring that users have access to the most current information. This real-time tracking capability allows users to be the first to know about shifts in data, giving them a significant advantage in the fast-paced real estate market.
Instant Alerts and Notifications
With Goliath's embedded notifications, users receive instant updates and alerts for tasks, appointments, deals, and stage changes. This feature ensures that no opportunity is missed and that users can act quickly when a potential seller appears.
Advanced Filtering and Custom Lists
Goliath offers advanced filtering options that allow users to build precise, noise-free lists. Users can filter by various criteria, including location, property attributes, price and value, ownership type, market status, equity, interest rate, motivation, and seller intent score. These stackable filters enable users to create custom lists for ongoing monitoring and outreach.
Seller Intent Score
The Seller Intent Score is a key component of Goliath's filtering capabilities. Users can set thresholds (e.g., 60+) to prioritize leads based on their likelihood to sell. This scoring system helps users focus their efforts on the most promising prospects, increasing the efficiency of their outreach efforts.
Nurturing Leads with Multichannel Outreach
Goliath supports personalized multichannel outreach, allowing users to engage with prospects through calls, texts, and emails at scale. Automated follow-ups and drip actions ensure that prospects are continually nurtured, keeping them engaged and moving through the sales funnel.
Smart Call Lists and Scheduling
Goliath generates smart call lists and provides instant summaries to accelerate actions. Built-in reminders and appointment management features help prevent prospects from slipping through the cracks, ensuring that all leads are properly followed up on.
Closing Deals with Confidence
Goliath's Deal Dashboard provides a single live view to track every deal, notes, next steps, and instant updates. This centralized approach ensures that users have all the information they need to close deals efficiently.
Automated Contracts and Digital Agreements
Goliath streamlines the closing process with automated contract creation and tracking. Digital agreements support remote e-signing, minimizing delays and ensuring that deals are closed quickly and efficiently.
Conclusion
Goliath's lead-scoring system, enhanced by real human distress signals, provides real estate professionals with the tools they need to prospect, nurture, and close deals effectively. By leveraging life, behavioral, and financial signals, Goliath ensures that users can focus on the most promising leads, ultimately turning conversations into contracts.
