How Goliath Analyzes Life Events Like Divorce or Probate
Discover how Goliath uses life signals to identify motivated sellers.
Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, identifying motivated sellers before your competition can be the key to closing more deals. Goliath leverages advanced data analytics to surface life events and behavioral indicators, such as divorce or probate, which can signal a seller's intent to move. This capability empowers real estate professionals to act swiftly and strategically, transforming potential leads into successful transactions.
Understanding Life Signals
Goliath's platform tracks a variety of life signals that can indicate a homeowner's likelihood to sell. These signals include major life changes such as marriages, divorces, deaths, and job changes. By monitoring these life events, Goliath provides real estate operators with insights into potential seller motivations, allowing them to tailor their outreach and engagement strategies effectively.
Divorce as a Seller Indicator
Divorce is a significant life event that often leads to property sales. Goliath's system identifies changes in marital status as part of its life signal tracking. This enables users to connect with homeowners who might be considering selling their property due to a change in their personal circumstances.
Probate and Property Sales
Probate is another critical life event that can lead to property sales. When a property owner passes away, their estate may go through probate, which often results in the sale of real estate assets. Goliath tracks probate cases to identify potential sellers, providing real estate professionals with timely opportunities to engage with heirs or estate executors.
Real-Time Data and Insights
Goliath's platform is designed to provide real-time data updates, ensuring that users have the most current information at their fingertips. The system updates seller data hourly and tracks shifts in real-time, allowing users to be the first to know about potential seller motivations. This immediacy is crucial in the competitive real estate market, where speed can make the difference between winning and losing a deal.
Behavioral Indicators
In addition to life events, Goliath also monitors behavioral indicators that can suggest a homeowner's intent to sell. These include changes in financial status, such as distress indicators, which can enrich the seller intent profile. By combining life and behavioral signals, Goliath offers a comprehensive view of potential seller motivations.
Tailored Outreach Strategies
With insights into life events and seller motivations, real estate professionals can craft personalized outreach strategies. Goliath supports multichannel outreach, enabling users to engage with prospects through calls, texts, and emails at scale. Automated follow-ups and drip actions ensure that prospects are continually nurtured, keeping them engaged and moving through the sales pipeline.
Automated Processes for Efficiency
Goliath's platform automates many processes to enhance efficiency and effectiveness. From generating smart call lists to scheduling appointments and managing reminders, the system streamlines operations, allowing users to focus on building relationships and closing deals.
Conclusion
Goliath's ability to analyze life events like divorce and probate provides real estate professionals with a powerful tool for identifying motivated sellers. By leveraging real-time data and insights into life and behavioral signals, users can gain a competitive edge in the market. With tailored outreach strategies and automated processes, Goliath helps real estate operators prospect, nurture, and close deals more effectively, turning conversations into contracts.
