How Artificial Intelligence Changed Real Estate Prospecting in 2025
Discover the transformative impact of AI on real estate prospecting and deal-making.
Austin Beverigde
Tennessee
, Goliath Teammate
In 2025, artificial intelligence (AI) has revolutionized the real estate industry, particularly in the realm of prospecting and deal-making. Companies like Goliath Data have harnessed AI to provide real estate operators with unprecedented tools and insights, enabling them to prospect, nurture, and close deals with remarkable efficiency.
The Role of AI in Real Estate Prospecting
AI has become a cornerstone in real estate prospecting by leveraging seller intent signals and life and behavioral indicators. These technologies allow real estate professionals to identify motivated sellers early, providing a competitive edge in a fast-paced market.
Prospecting with Precision
Goliath Data exemplifies the power of AI in prospecting by offering real-time seller data updated hourly. This ensures that users are the first to know about shifts in the market, allowing them to build precise, noise-free lists of potential sellers. The platform's ability to filter by various attributes such as location, property type, and seller motivation further enhances the precision of prospecting efforts.
Filter by city and ZIP code to target specific areas.
Use property attributes like bedrooms, bathrooms, and lot size to refine searches.
Leverage seller motivation and intent scores to prioritize leads.
Instant Access and Speed to Value
One of the most significant advancements brought by AI is the speed at which real estate operators can access and utilize data. Goliath Data promises instant access, with a typical onboarding time of just two minutes. This rapid setup allows users to quickly start building their pipeline and engaging with potential sellers.
Nurturing Leads with AI
Beyond prospecting, AI plays a crucial role in nurturing leads. Goliath Data provides tools for multichannel outreach, enabling personalized communication at scale. Automated follow-ups and drip actions ensure that prospects remain engaged throughout the sales process.
Personalized calls, texts, and emails are facilitated through built-in communications tools.
Automated scheduling and reminders prevent leads from slipping through the cracks.
Smart call lists and instant summaries accelerate lead engagement.
Comprehensive Property Insights
AI enhances the nurturing process by providing instant property insights. Users can access property records, tax information, and mortgage details at a glance, allowing for informed conversations with potential sellers.
View mortgage status, liens, and equity estimates.
Access ownership history and life signals such as marriages or job changes.
Closing Deals with AI Efficiency
The closing phase of real estate transactions has also been transformed by AI. Goliath Data's Deal Dashboard offers a live view of every deal, tracking notes, next steps, and providing instant updates. This centralized approach ensures that no detail is overlooked.
Streamlined Contract Management
AI facilitates the creation and tracking of contracts, significantly reducing the time-to-close. Automated contract generation and digital agreements support remote e-signing, making the closing process more efficient and less prone to delays.
Smart reminders keep deals on track and address last-minute objections.
Document tracking provides visibility on what's signed and pending.
AI-Driven Outcomes and Social Proof
The impact of AI on real estate prospecting is evident in the outcomes achieved by users of Goliath Data. Trusted by over 11,000 real estate operators across the U.S., the platform has helped realtors win more listings and investors close more off-market deals faster.
Testimonials from Industry Professionals
Real estate professionals have shared their success stories, highlighting the effectiveness of AI-driven prospecting. For example, Amber Fletcher, an investor from New Orleans, praised the platform for turning amazing leads into solid prospects, while Ashley Carter, a real estate agent from Atlanta, appreciated the vetted listing appointments that appeared on her calendar weekly.
“Amazing leads to solid prospects. The hit rate has blown away my traditional cold calling!” — Amber Fletcher, Investor.
“Vetted listing appointments on my calendar every week.” — Ashley Carter, Real Estate Agent.
Conclusion
In 2025, AI has fundamentally changed the landscape of real estate prospecting. By providing instant access to real-time data, facilitating personalized outreach, and streamlining the closing process, AI empowers real estate professionals to operate more efficiently and effectively. As the industry continues to evolve, the role of AI will undoubtedly expand, offering even more opportunities for innovation and success.
