Google Reviews for Real Estate Agents: How to Get and Leverage Them
How to collect and use Google reviews to build authority and drive inbound leads.
Austin Beverigde
Tennessee
, Goliath Teammate
As a real estate agent, building a strong online reputation can be challenging. With so much competition, you may wonder how to stand out and attract more clients. Google Reviews can be a game-changer, helping you showcase your expertise and build trust with potential buyers and sellers.
Quick Answer: To effectively get and leverage Google Reviews, start by asking satisfied clients for feedback right after closing a deal. Make it easy for them by sending a direct link to your Google Business Profile. Once you have reviews, showcase them on your website and social media to enhance your credibility and attract new clients.
Why Google Reviews Matter for Real Estate Agents
Google Reviews are crucial for real estate agents because they influence potential clients' decisions. Positive reviews can enhance your visibility in search results and build trust. When prospective clients see that others have had great experiences with you, they're more likely to reach out.
Steps to Get Google Reviews
1. Create or Claim Your Google Business Profile
Before you can collect reviews, you need a Google Business Profile. This is your online listing that appears in Google searches and Maps. If you haven't created one yet, visit the Google My Business website to get started.
2. Ask for Reviews
Timing is everything. Ask for reviews shortly after closing a deal when your clients are most satisfied. Personalize your request by mentioning specific aspects of the transaction they appreciated.
3. Make It Easy
Send clients a direct link to your Google Business Profile. This minimizes the effort they need to put in, increasing the likelihood of them leaving a review. You can include this link in a follow-up email or a thank-you note.
4. Follow Up
If you don't receive a response, it's okay to follow up politely. A gentle reminder can prompt clients to share their experiences.
5. Respond to Reviews
Engage with clients who leave reviews, whether positive or negative. Thank them for their feedback and address any concerns they may have. This shows potential clients that you value customer service.
Leveraging Google Reviews
1. Showcase on Your Website
Feature your best reviews prominently on your website. Consider adding a dedicated testimonials page or a rotating banner on your homepage. This can help build trust with visitors.
2. Share on Social Media
Post your reviews on social media platforms. This not only highlights your successes but also encourages others to leave their feedback. Use eye-catching graphics to make these posts more engaging.
3. Use in Marketing Materials
Incorporate quotes from reviews in your brochures, flyers, or email newsletters. This adds credibility to your marketing efforts and reinforces your reputation.
4. Monitor Your Reputation
Regularly check your reviews to stay informed about what clients are saying. This can help you identify areas for improvement and respond promptly to any negative feedback.
Checklist for Getting Google Reviews
Create or claim your Google Business Profile.
Ask clients for reviews after closing deals.
Send a direct link to your Google Business Profile.
Follow up with clients who haven't reviewed.
Respond to all reviews, thanking clients and addressing concerns.
Showcase reviews on your website and social media.
Incorporate reviews into your marketing materials.
Regularly monitor your reviews for feedback.
Common Mistakes to Avoid
1. Not Asking for Reviews
Failing to ask for reviews can lead to missed opportunities. Clients may be willing to leave feedback, but they often need a gentle nudge.
2. Making It Difficult
If the process to leave a review is complicated, clients may abandon it. Always provide a direct link and clear instructions.
3. Ignoring Negative Reviews
Not responding to negative reviews can damage your reputation. Addressing them shows that you care about client satisfaction.
4. Overlooking Positive Feedback
While it's essential to address negative reviews, don't forget to thank clients for positive feedback. This encourages more reviews in the future.
FAQs About Google Reviews for Real Estate Agents
1. How do I create a Google Business Profile?
To create a Google Business Profile, visit the Google My Business website, sign in with your Google account, and follow the prompts to add your business information. Make sure to verify your listing to make it live.
2. Can I delete negative reviews?
No, you cannot delete negative reviews, but you can respond to them. Addressing concerns professionally can show potential clients that you value feedback and are committed to improving.
3. How many reviews do I need to attract clients?
While there's no specific number, having at least 5-10 positive reviews can create a strong impression. More reviews can enhance your credibility and visibility.
4. Should I incentivize clients to leave reviews?
Incentivizing reviews can lead to biased feedback and violate Google’s policies. Instead, focus on providing excellent service and asking for honest feedback.
5. How often should I ask for reviews?
It's best to ask for reviews consistently after each transaction. Regularly engaging with clients can help maintain a steady flow of new reviews.
