Elevate Your Real Estate Game with Goliath Data

Key Takeaways

• Goliath Data is a real estate CRM that combines county data, contacts, dialing, texting, email and AI follow-up on one record per person.
• Goliath surfaces seller signals such as pre-foreclosure, probate, tax delinquency, absentee ownership, equity and tenure, and expired or withdrawn listings, then connects them to owner contact details through skip tracing.
• Goliath's AI voice agent, David, handles seller calls, asks the qualification questions your team sets, and passes the conversation to a teammate.
• Goliath plans cost $1,499 per month (Ramp), $2,999 per month (Growth) or $7,499 per month (Scale), billed monthly.
• A property signal gives a team a reason to look closer; it does not prove that an owner plans to sell.

Elevating your real estate game with Goliath Data means putting property data, contacts and follow-up in one place, so agents and investors spend their time on conversations with likely sellers instead of on research and data entry. Goliath describes itself as the operating system for AI-native real estate teams.

What Does Goliath Data Do for Real Estate Professionals?

Goliath Data is real estate data and CRM software for agents and investors. It brings together seller data and skip tracing, a CRM with dialing, texting and email, AI voice and follow-up, contracts and e-signatures, and campaign tools, so a team works from one record per person instead of several disconnected tools.

How Does Goliath Help Agents and Investors Find Sellers?

Goliath surfaces property and ownership signals and ties them to the owner's contact details. The signals are pre-foreclosure (notice of default and related court records), probate (estate filings connected to property ownership), tax delinquency, absentee ownership (owners whose mailing and property addresses differ), equity and tenure, and listing history (expired and withdrawn listings as a reason to reconnect). Coverage and refresh timing vary by source and market.

Distress is a real and growing signal. ATTOM reported foreclosure filings on 367,460 U.S. properties in 2025, up 14 percent from 2024 (ATTOM, 2025 Year-End U.S. Foreclosure Market Report).

What Workflows Does Goliath Support?

How Do Investors Find Distressed Owners With Goliath?

Investors filter by signals such as pre-foreclosure, probate and tax delinquency, run skip tracing to attach contact details, and send the records into the CRM. Early identification lets an investor reach an owner before a property enters formal foreclosure and offer a cash solution or a short sale path. A property event is a reason to look closer; it does not establish that the owner plans to sell, so review the returned details and matching context before outreach.

How Do Agents Prospect Past Clients and Likely Sellers With Goliath?

Agents use signals such as equity and tenure, expired listings and withdrawn listings to build outreach lists, then work every contact from the same CRM record with calls, texts and email. Expired and withdrawn listings are a natural reason to reconnect with an owner whose earlier listing did not sell.

How Does David Handle Seller Calls and Follow-Up?

David is Goliath's AI voice and follow-up agent. You set the qualification questions, the approved actions and the moment your team takes over. David handles seller calls and configured follow-up, keeps replies and call activity with the contact, and passes the conversation to a teammate when your rules say so.

How Do Campaigns Fit In?

Goliath includes campaign tools for text, email, direct mail and paid advertising campaigns, a predictive dialer and seller landing pages. Each campaign runs from the same contact records as the rest of the CRM.

How Much Does Goliath Cost?

Prices are for monthly billing, and annual billing is also offered. AI usage tokens are a usage allowance, not a guaranteed number of calls or completed tasks, and the plans do not offer unlimited outreach. Goliath also provides a two-week onboarding plan covering data migration, workflow setup and team training.

How Do You Build a Competitive Advantage With Goliath?

Access to Goliath Data alone does not guarantee success; execution and discipline do. Build repeatable processes: a consistent lead-scoring framework, documented follow-up steps and clear rules for when David hands a conversation to a person. Data supports decisions; it does not make them. Combine the signals with local market knowledge, client conversations and professional judgment.

The advantage comes from speed and consistency. When a signal appears on a property, your team already has the owner's contact details and history in one record before the first call. That edge compounds over time in reputation and deal flow.

What Are Common Pitfalls?

Do not outsource data literacy to junior staff without training and oversight. Do not let data create analysis paralysis; set decision rules in advance so that data leads to action. Do not ignore data that contradicts your beliefs. Do not treat a signal as proof of intent: a pre-foreclosure notice or an expired listing is a reason to start a conversation, not a guarantee of a deal.

Do not share raw data or complex analysis with clients without translating it into clear, actionable insight. A seller does not need a spreadsheet of 47 records; they need a plain explanation of their options and a recommendation with reasoning. Simplify before presenting, and keep notes in the CRM so the next conversation starts where the last one ended.

Train every seat on how to read a signal and what to say first. Agree in advance who owns each contact, how quickly a new signal gets a first touch, and what counts as a qualified conversation, so that data analysis leads to action and not endless refinement.

How Do You Measure Return on Investment?

Track time saved on research and data entry, speed from first signal to first conversation, the number of conversations your team holds per week, and listings or deals won. Start with one workflow, such as working pre-foreclosure owners or following up on expired listings, prove the result in that area, and then expand to more workflows and team members.

If your team is moving off another system, Goliath's two-week onboarding plan covers data migration, workflow setup and team training, so the first workflow can start quickly instead of waiting on a long rollout.

How Do You Choose a Market Timing Strategy?

Real estate moves in cycles, and distress signals such as foreclosure filings rise and fall with them. Watching those signals in your own markets helps you decide where to focus outreach. You are not predicting the future; you are reading the present more clearly than competitors.

Frequently Asked Questions

What data does Goliath Data surface, and how current is it?

Goliath surfaces pre-foreclosure, probate, tax delinquency, absentee ownership, equity and tenure, and listing history signals. Available records and refresh timing depend on the record type, source and market. Goliath does not publish a fixed update frequency, so ask for a demo to review coverage and timing in your market, and cross-reference very recent transactions with your county recorder.

Can I use Goliath Data for outreach to homeowners?

Yes. Goliath supports calling, texting, email and direct mail campaigns from the CRM. Texting credits are for opted-in contacts only. Ensure your outreach complies with CAN-SPAM for email, the Telephone Consumer Protection Act and state do-not-call rules, and local advertising rules; compliance remains your responsibility.

How does Goliath Data differ from MLS systems and other real estate databases?

MLS systems focus on listed properties and active market transactions. Goliath focuses on seller signals such as pre-foreclosure, probate and tax delinquency, ties them to owner contact details, and puts outreach in a CRM. Use the MLS to manage listed transactions and Goliath to find and follow up with owners who may sell before a property is listed.

Is it legal to use this data for marketing?

Public record information is widely used for real estate prospecting, but the rules on how you contact people depend on the channel and your state. Comply with fair housing laws, state licensing regulations and your broker's policies, and market to properties and situations, not protected classes. Consult your compliance team or legal counsel about specific use cases.

Sources

• U.S. Census Bureau, QuickFacts, housing, ownership, and local market context.
• U.S. Department of Housing and Urban Development, official guidance on buying, financing, and distressed property.
• GoliathData real-estate records, distressed-property and market data compiled from public records.