Comparing Goliath and Zillow Premier Agent
Discover how Goliath's AI-driven platform stands out for real estate professionals.
Austin Beverigde
Tennessee
, Goliath Teammate
In the competitive world of real estate, choosing the right platform to manage leads and close deals is crucial. Goliath and Zillow Premier Agent are two prominent options, each offering unique features tailored to real estate professionals. This article explores how Goliath compares to Zillow Premier Agent, focusing on their capabilities, user experience, and the value they bring to real estate operators.
Value Proposition
Goliath positions itself as a comprehensive tool for real estate operators, leveraging AI and seller intent signals to prospect, nurture, and close deals efficiently. The platform is designed to help users connect with motivated sellers, using real-time data to stay ahead of the competition.
Goliath's Unique Features
AI and Seller Intent Signals: Goliath uses advanced AI to identify motivated sellers early, providing users with a significant advantage in closing deals. This feature is not publicly disclosed for Zillow Premier Agent.
Instant Access and Onboarding: Goliath offers instant access with a typical onboarding time of just two minutes, ensuring users can start benefiting from the platform almost immediately.
Real-Time Data Updates: With real-time seller data updated hourly, Goliath ensures users have the most current information at their fingertips, a feature that enhances decision-making and strategic planning.
Zillow Premier Agent's Offerings
Zillow Premier Agent is known for its extensive reach and brand recognition, providing agents with access to a large pool of potential buyers and sellers through the Zillow platform. However, specific features such as AI-driven seller intent signals and real-time data updates are not publicly disclosed as part of Zillow Premier Agent's offerings.
Target Audience
Both Goliath and Zillow Premier Agent cater to real estate professionals, but their approaches and target audiences differ.
Goliath's Audience
Realtors: Goliath helps realtors connect with motivated homeowners, turning data into relationships that drive more listings and faster closings.
Investors: The platform allows investors to surface sellers that fit specific buy boxes, reducing time spent on chasing leads and increasing focus on closing deals.
Institutional Buyers: Goliath streamlines sourcing across major asset classes nationwide, including SFR portfolios, distressed properties, and turnkey rentals.
Zillow Premier Agent's Audience
Zillow Premier Agent primarily targets real estate agents looking to increase their visibility and connect with potential clients through Zillow's extensive network. While it offers a broad reach, the specific targeting capabilities and audience segmentation available in Goliath are not publicly disclosed for Zillow Premier Agent.
Data and Insights
Data is a critical component of any real estate platform, influencing how effectively users can identify and act on opportunities.
Goliath's Data Capabilities
Real-Time Tracking: Goliath provides real-time tracking of data shifts, ensuring users are the first to know about changes in the market.
Comprehensive Filtering: Users can filter data by location, property attributes, price, ownership type, market status, equity, interest rate, motivation, and seller intent score, allowing for precise targeting and list building.
Life and Behavioral Signals: Goliath tracks life events and behavioral indicators to infer seller motivation, providing deeper insights into potential leads.
Zillow Premier Agent's Data Capabilities
While Zillow Premier Agent provides access to a vast database of potential buyers and sellers, the specific capabilities related to real-time data updates, comprehensive filtering, and life and behavioral signals are not publicly disclosed.
Outreach and Nurturing
Effective outreach and nurturing are essential for converting leads into closed deals.
Goliath's Outreach Features
Multichannel Outreach: Goliath supports personalized calls, texts, and emails at scale, ensuring consistent and effective communication with prospects.
Automations: The platform offers automated follow-ups and drip actions to keep prospects engaged and moving through the sales funnel.
Smart Call Lists: Goliath generates smart call lists and instant summaries to accelerate actions and improve efficiency.
Zillow Premier Agent's Outreach Features
Zillow Premier Agent provides tools for agents to connect with potential clients, but specific features related to multichannel outreach, automations, and smart call lists are not publicly disclosed.
Closing Deals
Closing deals efficiently is the ultimate goal for any real estate professional.
Goliath's Closing Capabilities
Deal Dashboard: Goliath offers a single live dashboard to track every deal, notes, next steps, and instant updates, providing comprehensive visibility into the closing process.
Automated Contracts: The platform enables automated contract creation and tracking, shortening the time-to-close and reducing administrative burdens.
Digital Agreements: Goliath supports digital agreements with remote e-signing, facilitating seamless transactions from anywhere.
Zillow Premier Agent's Closing Capabilities
While Zillow Premier Agent facilitates connections between agents and clients, specific features related to deal dashboards, automated contracts, and digital agreements are not publicly disclosed.
Conclusion
Goliath and Zillow Premier Agent each offer valuable tools for real estate professionals, but their approaches and feature sets differ significantly. Goliath's focus on AI-driven insights, real-time data updates, and comprehensive filtering provides users with a powerful platform to prospect, nurture, and close deals efficiently. In contrast, Zillow Premier Agent offers broad visibility and access to a large network of potential clients. Ultimately, the choice between these platforms will depend on the specific needs and priorities of the user.
