Absentee Owner Lists: How to Build High-Response Mailing Lists
Step-by-step process to create absentee owner mailing lists that actually get noticed and drive replies.
Austin Beverigde
Tennessee
, Goliath Teammate
Are you struggling to reach absentee property owners for your real estate marketing? You’re not alone. Many investors find it challenging to connect with these owners, but building a high-response mailing list can make all the difference. In this guide, we’ll walk you through the steps to create effective absentee owner lists that yield results.
Quick Answer: To build high-response absentee owner mailing lists, start by defining your target area and using local property records to identify absentee owners. Utilize online tools and databases to compile their contact information. Finally, create compelling mail pieces that resonate with their needs and interests. Consistently follow up to maximize your response rates.
Understanding Absentee Owners
Absentee owners are individuals who own properties but do not reside in them. This can include landlords, investors, or people who have inherited properties. Understanding their motivations and challenges can help you tailor your marketing efforts effectively.
Steps to Build High-Response Mailing Lists
1. Define Your Target Area
Start by determining the geographical area you want to focus on. This could be a specific neighborhood, city, or region where you believe there’s potential for investment.
2. Access Local Property Records
Visit your local county assessor’s office or their website to access property records. Look for properties that are listed as absentee owned. This information typically includes the owner's name and mailing address.
3. Use Online Tools and Databases
There are numerous online platforms that can help you compile absentee owner lists. These tools often provide additional information such as property details, owner contact information, and even property tax status.
4. Create Compelling Mail Pieces
Your mail pieces should speak directly to absentee owners. Highlight the benefits of working with you, such as ease of selling, quick closings, or property management services. Use clear, engaging language and visuals to capture their attention.
5. Follow Up Consistently
After sending out your initial mail pieces, don’t stop there. Follow up with additional communications to increase your chances of a response. This could be through postcards, letters, or even phone calls.
Costs Involved
The costs of building absentee owner mailing lists can vary widely based on the methods you choose. Here’s a breakdown:
Property Records: Often free or minimal fees at local offices.
Online Tools: Subscription costs can range from $20 to $200 per month.
Printing and Mailing: Expect to spend around $0.50 to $2.00 per mail piece, depending on volume.
Tools to Consider
Here are some tools that can help streamline your process:
Property databases for absentee owner information.
Mailing list services that offer targeted lists.
Graphic design software for creating mail pieces.
CRM systems to manage follow-up communications.
Realistic Examples
Imagine you’re targeting a neighborhood with a high number of rental properties. By following the steps outlined, you identify 100 absentee owners. After sending out a well-crafted mail piece, you receive 10 responses. With a follow-up strategy, you convert 3 of those leads into sales. This approach not only boosts your business but also establishes your reputation in the community.
Checklist for Building Absentee Owner Lists
Define your target area.
Access local property records.
Utilize online databases for additional information.
Create engaging mail pieces.
Implement a follow-up strategy.
Track your responses and adjust your approach.
Common Mistakes to Avoid
Avoid these pitfalls to ensure your success:
Not personalizing your mail pieces, which can lead to lower engagement.
Ignoring follow-ups, as many responses come after multiple contacts.
Focusing solely on price instead of value, which can turn potential clients away.
Neglecting to track your results, making it hard to improve your strategy.
FAQs
What is an absentee owner?
An absentee owner is someone who owns a property but does not live in it. This can include landlords, real estate investors, or individuals who have inherited property.
How do I find absentee owners in my area?
You can find absentee owners by accessing local property records, using online databases, or purchasing targeted mailing lists from services that specialize in real estate.
What should I include in my mail piece?
Your mail piece should include a clear message about the benefits of working with you, a call to action, and your contact information. Use engaging visuals to make it stand out.
How often should I follow up?
It’s recommended to follow up at least 2-3 times after your initial mailing. This can be through additional mailings, phone calls, or emails to keep your name top of mind.
What are the best tools for building absentee owner lists?
Some effective tools include local property record databases, online mailing list services, and customer relationship management (CRM) systems to help manage your outreach efforts.
