7 Signals Your CMA Missed, and How to Fix Them Fast
Unlock hidden insights and accelerate your real estate deals with Goliath's advanced data capabilities.
Austin Beverigde
Tennessee
, Goliath Teammate
In the fast-paced world of real estate, having the most accurate and up-to-date information is crucial for making informed decisions. Traditional Comparative Market Analyses (CMAs) often miss critical signals that can make or break a deal. Goliath Data offers a smarter way to build your pipeline by leveraging AI and real-time data updates. Here are seven signals your CMA might have missed and how Goliath can help you fix them quickly.
1. Real-Time Seller Intent Signals
CMAs typically rely on historical data, which can be outdated and fail to capture the current market dynamics. Goliath provides real-time seller intent signals, allowing you to identify motivated sellers early. This feature ensures you are the first to know about potential opportunities, giving you a competitive edge.
2. Life & Behavioral Signals
Understanding the life events and behavioral indicators of potential sellers can significantly impact your strategy. Goliath tracks life signals such as marriages, divorces, and job changes, which can indicate a higher likelihood of selling. These insights enable you to tailor your outreach and connect with sellers at the right time.
3. Financial Distress Indicators
Financial distress is a key motivator for sellers, yet it is often overlooked in standard CMAs. Goliath enriches seller intent with financial context, including distress indicators. This allows you to prioritize leads that are more likely to convert, focusing your efforts where they matter most.
4. Hourly Data Updates
Market conditions can change rapidly, and outdated information can lead to missed opportunities. Goliath updates seller data hourly, ensuring you have access to the freshest information. This real-time tracking allows you to make decisions based on the most current data available.
5. Ownership and Portfolio Awareness
Knowing who owns a property, how long they've owned it, and their entire portfolio can provide valuable context. Goliath offers portfolio awareness, showing ownership history and other properties owned by the seller. This information helps you understand the seller's position and tailor your approach accordingly.
6. Advanced Filtering Capabilities
Traditional CMAs often lack the ability to filter data by specific criteria. Goliath offers advanced filtering options, allowing you to segment data by location, property attributes, price, equity, and more. This precision enables you to build noise-free lists and target the right prospects effectively.
7. Automated Outreach and Follow-Ups
Manual outreach can be time-consuming and inefficient. Goliath automates follow-ups and drip actions, ensuring prospects remain engaged throughout the sales process. With built-in communication tools for calling, texting, and emailing, you can reach high-value prospects immediately and keep deals moving forward.
Conclusion
By addressing these seven signals that traditional CMAs often miss, Goliath empowers real estate professionals to prospect, nurture, and close deals more effectively. With instant access and a typical onboarding time of just two minutes, Goliath is the smarter way to build your pipeline and turn conversations into contracts.
