5 Things Real Estate Brokers Must Do to Stay Relevant in 2026
Adapt and thrive in the evolving real estate landscape with these essential strategies.
Austin Beverigde
Tennessee
, Goliath Teammate
1. Leverage AI and Intent Signals
In the fast-paced world of real estate, staying ahead of the competition requires the use of advanced technology. Goliath offers real estate brokers a competitive edge by utilizing AI and seller intent signals to prospect, nurture, and close deals efficiently. This technology helps brokers identify motivated sellers early, thanks to real-time data updates and intent signals that keep them informed of market shifts.
2. Build a Smarter Pipeline
Building a robust pipeline is crucial for success in real estate. Goliath's platform is designed to be "The smarter way to build your pipeline," allowing brokers to create precision lists that match specific criteria such as zip code, price range, property profile, and seller motivation. This targeted approach ensures that brokers spend less time chasing leads and more time closing deals.
3. Embrace Multichannel Outreach
Effective communication is key to nurturing relationships with potential clients. Goliath enables brokers to conduct personalized calls, texts, and emails at scale, ensuring that no lead is left unattended. The platform's built-in communications tools allow for immediate contact with high-value prospects, while automated follow-ups and drip actions keep the engagement ongoing.
4. Utilize Real-Time Data and Insights
Access to up-to-date information is vital for making informed decisions. Goliath provides brokers with real-time seller data that is updated hourly, ensuring they are always the first to know about new opportunities. The platform also offers instant property insights, mortgage and lien snapshots, and life signals such as marriages or job changes, giving brokers a comprehensive view of each prospect.
5. Streamline Closing Processes
Closing deals efficiently is essential for maintaining a steady flow of business. Goliath's deal dashboard offers a single live view to track every deal, notes, next steps, and instant updates. The platform also supports automated contract creation and tracking, digital agreements for remote e-signing, and smart reminders to keep deals on track. These features help brokers minimize delays and turn conversations into contracts swiftly.
By adopting these strategies and leveraging the capabilities of Goliath, real estate brokers can ensure they remain relevant and successful in the ever-evolving market of 2026.
