15 Questions That Turn a Listing Appointment into a Yes
Master the art of closing with these strategic questions.

Austin Beverigde
Tennessee
, Goliath Teammate
In the competitive world of real estate, securing a listing is a crucial step towards success. Asking the right questions during a listing appointment can make all the difference between a potential client choosing you over another agent. Here are 15 questions designed to help you turn a listing appointment into a resounding 'yes'.
Understanding the Seller's Motivation
Understanding why a homeowner wants to sell is key to tailoring your approach and demonstrating how you can meet their needs.
What is your primary reason for selling your home?
Are there any specific timelines you are working with?
Have you considered where you will move after selling?
Assessing the Property
Gathering detailed information about the property allows you to provide an accurate market analysis and set realistic expectations.
Can you tell me about any recent updates or renovations?
What do you love most about your home?
Are there any issues or repairs that need to be addressed?
Exploring Pricing Expectations
Discussing pricing upfront helps align your strategy with the seller's expectations and prepares you for potential objections.
Do you have a price range in mind?
How did you arrive at that price?
Are you open to adjusting the price based on market feedback?
Understanding Their Real Estate Experience
Knowing the seller's past experiences can guide your approach and help you address any concerns they might have.
Have you sold a property before?
What was your experience like with previous real estate transactions?
What are your expectations from a real estate agent?
Building Trust and Rapport
Establishing a connection with the seller is crucial. These questions can help build trust and show your commitment to their goals.
What concerns do you have about the selling process?
How can I make this experience as smooth as possible for you?
What would make you feel confident in choosing me as your agent?
Conclusion
By asking these strategic questions, you can gain valuable insights into the seller's needs and position yourself as the ideal agent to meet those needs. Remember, the goal is to turn conversations into contracts, and with the right approach, you can increase your chances of securing the listing and helping your clients achieve their real estate goals.