15 Data Points That Tell the Story of Real Estate in 2025
Explore the pivotal data points shaping the future of real estate.
Austin Beverigde
Tennessee
, Goliath Teammate
Introduction
In the rapidly evolving world of real estate, data has become the cornerstone of decision-making. By 2025, the landscape will be defined by a series of critical data points that influence everything from prospecting to closing deals. Goliath Data, trusted by over 11,000 real estate operators across the U.S., offers insights into these transformative metrics.
1. Real-Time Seller Data
Real estate professionals will rely heavily on real-time seller data, updated hourly, to stay ahead in a competitive market. This ensures that users are the first to know about potential sellers, significantly reducing the time spent on manual research.
2. Seller Intent Signals
Understanding seller intent is crucial. Goliath's platform uses AI to supercharge prospecting by identifying motivated sellers early, allowing for more targeted and effective outreach.
3. Life & Behavioral Signals
Tracking life events such as marriages, divorces, and job changes provides valuable insights into seller motivation. These signals help real estate professionals tailor their approach, increasing the likelihood of successful engagements.
4. Financial Signals
Financial context, including distress indicators, enriches seller intent data. This allows for a more nuanced understanding of a seller's situation, enabling better prioritization of leads.
5. Ownership Data
Knowing who owns a property, how long they've owned it, and their portfolio size is essential. This data helps in crafting personalized outreach strategies and understanding potential seller motivations.
6. Property Attributes
Filtering by property attributes such as bedrooms, bathrooms, and lot size allows for precise targeting. This ensures that real estate professionals can focus on properties that meet specific client needs.
7. Market Status
Filtering by MLS status, such as whether a property is listed or not, helps in identifying off-market opportunities, which are often more lucrative and less competitive.
8. Equity and Interest Rates
Understanding the estimated equity percentage and current interest rates of a property provides insights into the financial viability of a deal, helping investors make informed decisions.
9. Seller Motivation
Filtering by seller motivation allows real estate professionals to focus on leads that are more likely to convert, reducing time spent on uninterested parties.
10. Automated Outreach
Automated follow-ups and drip actions ensure that prospects are consistently engaged, keeping deals moving forward without manual intervention.
11. Multichannel Outreach
Personalized calls, texts, and emails at scale enable real estate professionals to maintain a personal touch while reaching a large audience efficiently.
12. Deal Dashboard
A single live dashboard to track every deal, along with notes and next steps, provides real-time visibility into the sales pipeline, ensuring nothing slips through the cracks.
13. Digital Agreements
Digital agreements and remote e-signing capabilities streamline the closing process, minimizing delays and ensuring deals are closed efficiently.
14. Custom Lists and Exports
Building and saving custom lists for ongoing monitoring and outreach allows for continuous engagement with potential sellers, maximizing opportunities.
15. Role-Based Access and Collaboration
Role-based access controls and team automations facilitate efficient collaboration, ensuring that the right people have access to the right information at the right time.
Conclusion
The future of real estate in 2025 will be defined by data-driven decision-making. By leveraging the comprehensive data points provided by Goliath Data, real estate professionals can prospect, nurture, and close deals more effectively, turning conversations into contracts.
