12 Touchpoints to Reactivate Old Leads in 14 Days
Revitalize your real estate pipeline with strategic touchpoints.
Austin Beverigde
Tennessee
, Goliath Teammate
Introduction
Reactivating old leads can be a game-changer for real estate professionals looking to maximize their pipeline. With Goliath's advanced tools and insights, you can strategically engage with dormant contacts and turn them into active opportunities. Here's a step-by-step guide to implementing 12 touchpoints over 14 days to breathe new life into your lead database.
Day 1: Personalized Email Outreach
Start by sending a personalized email to your old leads. Utilize Goliath's built-in email capabilities to craft messages that resonate with the recipient's past interactions and potential motivations. Highlight any new developments or offers that might interest them.
Day 2: Follow-Up Call
Use Goliath's smart call lists to prioritize leads based on seller intent scores. Make a follow-up call to discuss their current needs and how you can assist. Ensure your call script is tailored to address their specific circumstances and past interactions.
Day 3: Text Message Check-In
Send a brief text message to check in with your leads. Goliath's platform allows for seamless texting, ensuring your message is timely and relevant. A simple "Just checking in to see if there's anything you need" can open the door to further conversation.
Day 4: Share Market Insights
Provide valuable market insights that might interest your leads. Use Goliath's real-time data tracking to share information about market trends, property values, or new listings in their area.
Day 5: Offer a Free Consultation
Invite your leads to a free consultation to discuss their real estate goals. Use Goliath's scheduling features to manage appointments and ensure no opportunities slip through the cracks.
Day 6: Highlight Success Stories
Share testimonials and success stories from other clients who have benefited from your services. Leverage Goliath's CRM to personalize these stories, making them relatable to your leads' situations.
Day 7: Social Media Engagement
Engage with your leads through social media platforms. Share relevant content and initiate conversations to keep your brand top-of-mind.
Day 8: Send a Property Update
Utilize Goliath's instant property insight feature to send updates on properties that match your leads' interests. This keeps them informed and engaged with potential opportunities.
Day 9: Automated Drip Campaign
Set up an automated drip campaign using Goliath's automation tools. This ensures consistent communication and keeps your leads engaged over time.
Day 10: Invite to a Webinar or Event
Host a webinar or event to provide value and engage with your leads. Use Goliath's contact management to send invitations and track RSVPs.
Day 11: Share a Case Study
Provide a detailed case study that highlights your expertise and successful outcomes. Tailor the content to address the specific concerns or interests of your leads.
Day 12: Final Call to Action
Conclude the 14-day sequence with a strong call to action. Encourage your leads to take the next step, whether it's scheduling a meeting, visiting a property, or signing a contract. Use Goliath's deal dashboard to track responses and manage follow-ups effectively.
Conclusion
By strategically implementing these 12 touchpoints, you can effectively reactivate old leads and enhance your real estate pipeline. Goliath's comprehensive suite of tools supports each step, ensuring you stay connected and engaged with your prospects. Start today and watch your conversions grow.
