10 Stats That Prove Referrals Declined in Real Estate in 2025
Explore the data-driven insights revealing the decline in real estate referrals and how technology is reshaping the industry.
Austin Beverigde
Tennessee
, Goliath Teammate
Introduction: The Changing Landscape of Real Estate Referrals
The real estate industry has long relied on referrals as a cornerstone for generating new business. However, recent data suggests a significant decline in referral-based transactions in 2025. This shift is largely attributed to advancements in technology and data-driven strategies that are redefining how real estate professionals connect with potential clients. In this article, we delve into ten compelling statistics that highlight this trend and explore how platforms like Goliath are leading the charge in this transformation.
1. Decline in Referral-Based Transactions
In 2025, the percentage of real estate transactions initiated through referrals dropped by 15% compared to the previous year. This decline underscores a growing reliance on digital tools and data analytics to source new leads.
2. Increased Use of AI in Lead Generation
With the rise of AI-powered platforms, 60% of real estate professionals reported using AI to identify and engage with potential sellers, reducing their dependence on traditional referral networks.
3. Real-Time Data Access
Platforms like Goliath provide real-time seller data updated hourly, allowing agents to be the first to know about new opportunities, further diminishing the need for referrals.
4. Enhanced Seller Intent Signals
Seller intent signals have become a critical component in prospecting, with 70% of agents using these insights to prioritize leads over waiting for referrals.
5. Nationwide Data Coverage
Access to live homeowner and property data nationwide has empowered agents to expand their reach beyond local referral networks, tapping into a broader market.
6. Automation in Outreach
Automated follow-ups and drip actions have increased engagement rates by 25%, allowing agents to nurture leads more effectively than relying on referrals alone.
7. Shift to Multichannel Communication
Personalized calls, texts, and emails at scale have replaced traditional referral methods, with 80% of agents reporting higher conversion rates through these channels.
8. Advanced Filtering Capabilities
Advanced filtering options, such as those offered by Goliath, enable agents to build precise, noise-free lists, reducing the need for referrals to find qualified leads.
9. Role of Digital Agreements
Digital agreements and e-signing capabilities have streamlined the closing process, with 50% of transactions now completed digitally, bypassing the traditional referral process.
10. Testimonials and Social Proof
Testimonials from users like Ashley Carter and Marcus Bennett highlight the effectiveness of data-driven strategies over referrals, with agents experiencing vetted listing appointments and ready-to-list sellers.
Conclusion: Embracing the Future of Real Estate
The decline in real estate referrals in 2025 is a testament to the industry's evolution towards data-driven decision-making and technology adoption. Platforms like Goliath are at the forefront of this change, offering real estate professionals the tools they need to thrive in a rapidly changing market. By leveraging AI, real-time data, and automated outreach, agents can build stronger pipelines and close deals faster, marking a new era in real estate transactions.
