10 New Buyer Types Emerging in Real Estate in 2026
Discover the evolving landscape of real estate buyers and how Goliath Data empowers you to connect with them.
Austin Beverigde
Tennessee
, Goliath Teammate
The real estate market is constantly evolving, and 2026 is no exception. As new buyer types emerge, real estate professionals must adapt to meet their unique needs. Goliath Data provides the tools and insights necessary to understand and engage with these emerging buyer types effectively.
1. Tech-Savvy Millennials
Millennials continue to be a dominant force in the real estate market. This tech-savvy generation values instant access to information and seamless digital experiences. Goliath Data's real-time seller data and instant property insights cater to their need for speed and transparency.
2. Eco-Conscious Buyers
With increasing awareness of environmental issues, eco-conscious buyers are prioritizing sustainable living. Goliath Data's filtering capabilities allow realtors to identify properties with green certifications or energy-efficient features, aligning with these buyers' values.
3. Remote Workers
The rise of remote work has led to a new category of buyers seeking homes that offer a perfect work-life balance. Goliath Data's location filters enable real estate professionals to target properties in desirable remote work-friendly areas.
4. Multigenerational Families
As families look to consolidate resources, multigenerational living is on the rise. Goliath Data helps identify properties with suitable layouts and amenities to accommodate extended families, ensuring agents can meet this growing demand.
5. Real Estate Investors
Investors are always on the lookout for profitable opportunities. Goliath Data's seller intent signals and financial signals provide investors with the insights needed to make informed decisions and close deals faster.
6. Institutional Buyers
Institutional buyers are increasingly entering the residential market, seeking large-scale investments. Goliath Data streamlines sourcing across major asset classes, making it easier for these buyers to find suitable portfolios.
7. First-Time Homebuyers
First-time buyers are navigating a complex market with limited experience. Goliath Data's personalized outreach and smart call lists help realtors guide these buyers through the process, ensuring a smooth transaction.
8. Downsizers
As baby boomers retire, many are looking to downsize. Goliath Data's filtering options allow agents to identify properties that meet the specific needs of downsizers, such as single-level homes or low-maintenance properties.
9. Digital Nomads
Digital nomads are seeking flexible living arrangements that allow them to travel and work remotely. Goliath Data's real-time tracking and location filters help agents find properties that cater to this lifestyle.
10. Luxury Buyers
Luxury buyers are looking for high-end properties with unique features. Goliath Data's advanced filtering and enrichment capabilities provide the detailed property insights needed to attract and close deals with this discerning market segment.
As the real estate landscape continues to evolve, Goliath Data remains at the forefront, providing the tools and insights needed to connect with these emerging buyer types. With its comprehensive data and advanced features, Goliath Data empowers real estate professionals to prospect, nurture, and close deals effectively.
